Education has always held a special place in the DNA of the AFFECТ brand. From the very beginning, trainings, workshops, and direct contact with those developing their careers in the beauty industry have been a natural direction for our growth.

Recently, we had the pleasure of welcoming students from the ANAGRA School, who visited us as part of a Day with the Brand. The meeting was designed to combine theory with practice and to show what working in the beauty industry truly looks like behind the scenes.

During the visit, participants:

• learned about the history of the brand and the philosophy of AFFECТ,
• discovered what everyday work in the cosmetics industry looks like,
• had the opportunity to test our products,
• created their own dream, custom palettes,
• took part in makeup workshops led by our experts.

For us, meetings like these are not only about sharing knowledge, but above all about building relationships, inspiring others, and motivating them to continue growing. We believe that conscious education and hands-on experience are key to shaping the future professionals of the beauty industry.

We would like to thank the ANAGRA School for the time spent together, their engagement, and openness. It was a day full of creativity, meaningful conversations, and an exchange of experiences- exactly the kind we value the most.