09 / 02 / 2024

Beautyworld Middle East Cosmetic Fair

As a brand, we focus not only on building a strong position in the Polish cosmetics market but also boldly introducing our products to the world. Our presence could not be missed at one of the largest industry events in the Middle East - the Beautyworld Middle East cosmetic fair. In this year's 27th edition, there were 1,500 exhibitors from 56 countries in 15 halls.

We arrived in Dubai with our bestsellers and hot new releases like the Eyeconic Mousse eyeshadows. We also presented iconic series such as the Golden PRO face products line in eye-catching golden compacts, and the magical Ideal Blur series - the key to flawless skin. The Desert Wonders collection inspired by the Middle East and designed to resemble the Tales of One Thousand and One Nights captured the hearts of our customers.

We must admit that the interest in our cosmetics exceeded our expectations! We are confident that established contacts will soon result in our brand appearing in new markets.

We warmly thank everyone who visited us during these three incredibly intense days, We also thank our partners from the Etoneese brand for their professional cooperation and time spent together.

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