AFFECT proudly supported the OdNowa maturity is a new beginning project twice. The initiative was organized by the Silesian Voivodeship Marshal Office and Dziennik Zachodni and focused on redefining female maturity as a stage of awareness strength and freedom.

The project consisted of a series of regional events in Silesia creating a safe space for conversations about health emotions self acceptance and empowerment. Maturity was presented as a moment of redefining one’s relationship with body identity and self image.

The final event took place on October 30 2025 at the Silesian Museum in Katowice. AFFECT hosted a makeup booth where participants could experience professional products and engage in meaningful conversations with our team. These interactions confirmed that makeup at any age can be a tool of visibility confidence and inner strength.

An important element of the project was the initiative to introduce a new positive term for female maturity to replace the word menopause in future editions.

At AFFECT we believe beauty has no age. It evolves with a woman and her story. That is why we were proud to be part of this project for the second time.